Press


SF Eater

MA•Velous Geeks Out On Coffee, Starting Today

“This little looker called MA•Velous is opening today on Market Street with a fairly impressive-sounding coffee program for you joe nerds out there. Specialty brews from Intelligentsia, Ecco Coffee, and Norwegian micro roastery Tim Wendelboe will be served. Brewing methods can involve any of the following: a custom-built La Marzocco machine espresso (which just arrived yesterday), a manual Hario V60 coffee drip, a Chemex coffee maker, a French press, a Japanese siphon coffee brewing machine or the Kyoto cold slow-drip coffee maker.”


Grub Street

Ma’velous Opening Soon on Mid-Market

“A new restaurant is opening in a space that was not previously a restaurant at 1408 Market Street called Ma’velous, next door to the recently opened Lunch Geek near the corners of Fell and Polk. (No word on whether the name is a tribute to Billy Crystal, or what.) A representative at Adeeni Design Group, which is doing the interior, tells Grub Street that the 40-seat place is aiming for an early November opening with a farm-to-table menu from young Sacramento-based chef Tyler Stone. They’ll also be featuring an international wine and beer list from sustainable producers, as well as coffee from Intelligentsia and Ecco Caffe. Covering a large wall in the space will be a 45-food mural by artist Eddie Colla called “My Life.” More on this as it develops. [Grub Street]”


Table Hoppper

Sounds Ma’velous (I Hope Someone Finds the Missing “R”)

“I received an invite to the opening of a business whose ABC license I was wondering about, ~MA’VELOUS~, opening in the former Quincy’s in the Mid-Market area. Thanks to Grub Street for doing the recon so I didn’t have to: “the place is aiming for an early November opening with a farm-to-table menu from young Sacramento-based chef Tyler Stone. They’ll also be featuring an international wine and beer list from sustainable producers, as well as coffee from Intelligentsia and Ecco Caffe.” Extra points to Grub Street for the funny quip, “No word on whether the name is a tribute to Billy Crystal, or what.” Way to bring back the memories. “It’s not how you feel, it’s how you look!”


SF Weekly

Afternoon Coffee at Ma*Velous

“Phillip Ma’s cafe and wine bar, which opened last week, offers more brewing options than Blue Bottle, Ritual, or Four Barrel. Number one is the standard-issue French press, of course, plus  two kinds of pourover (a Melitta-like cone-filter contraption called the V-60, and the Chemex, which uses the same conical shape but slows down the brewing time, bringing out different qualities). Ma has a custom-built espresso machine that allows the barista to control all kinds of pressure and temperature factors, which the pros say helps bring out the individuality of micro-lot coffees. The fifth method uses one of those delicate, lab-equipment-looking Kyoto slow drippers to cold-brew coffee, and the sixth method is the siphon system. (If you didn’t memorize all the press when Blue Bottle Mint Plaza installed a siphon bar, you can read about it on Wikipedia.)”


The Tender…your daily cut of the loin

A Ma*Velous Mural Comes to Market

“At Ma•velous (which had a grand, er soft er, well, some kind of opening last week) they had an opening reception for Eddie Colla‘s “My Life“. (Eddie invited us to the event when evarels was checking out his 606 Ellis work last week and became a fan.) “My Life” is a striking mural across one whole wall of the space that folks should really check out as it is a really cool way to integrate street art with interior decoration. It gives the place a very special atmosphere.

For those who have yet to see all that’s Ma and velous, it’s slick, it’s cool, and naturally, it’s been covered by others long before we got on the scene. A little bit coffee house and a little bit wine bar, it seems like it’s going to fill the void left by CAV and move that show a few blocks up the street to our jolly good hood on Market at Polk.”

7 x 7

Locked and Loaded: Drinking at the Temple

“The custom-made espresso machine is a four group La Marzocco built up by Espresso Parts. The four groups, each with its own motor, allow Ma*Velous baristas to dial in different pressure and temperature profiles for the coffees they serve. “Right now, I have one for the Ecco, one for the Black Cat, one for the Wendelboe, and one to experiment with,” explains Ma. The machine has see-through sides and front, with laser-etched glass that matches panels on the booth and a California Walnut finish made from fallen wood. It’s stunning. (As is the entire venue, designed by Adeeni Design Group.)

Espresso News and Reviews- TheShot.CoffeeRatings.com

Trip Report: Ma’velous

“The name is “Ma’velous”. We’re not sure if this is a New Yorker thing — like when Monday Night Football legend, Al Michaels, tries to pronounce the ‘h’ in the word “huge.” But the owner, Phillip Ma, is a self-fashioned coffee geek with apparently enough money for high-end coffeemaking toys but no real prior training in a formal retail coffee environment.

Is this a liability? Definitely in the beginning, but it’s hard to say in the long run, as Blue Bottle‘s James Freeman got his start as a coffee hobbyist. Even the legendary Alice Waters started her influential empire of local, organic California cuisine with no formal culinary schooling nor restaurant management training.”